Posted on October 21, 2014
THINGS I HAVE LEARNED WHILE INTERNING AT SOCIALLYSEASONED
Written by: Corrie Weerheim, Marketing Specialist Intern
Now that I have worked for SociallySeasoned for the past 2 months, I would like to share with you a few lessons I have learned while interning here.
1. Have Fun
During the past couple months, I have posted content on several social media channels. While creating informative messages is necessary, do not forget to have fun with it as well! Entertain people. Post pictures. Have personality. Ask questions. That way people are more likely to engage with your content.
2. Social Media is REALLY Important.
A lot of small businesses appear to only work on social media when time allows. Because of this, social media tends to not be a focus in their marketing efforts. In today’s world, a business’ online presence is vital. Times have changed. There are times when people will question whether or not your business still exists if you are not online. Also, having a website is no longer enough. Social media is just as important. Depending on what industry you are in, you should also be on Facebook, Twitter, Yelp, FourSquare, LinkedIn, Pinterest, Instagram, etc.
3. Encourage Others
Working for Sarah, the CEO of SociallySeasoned, has made me realize how big of a deal encouragement can be. Rarely do I finish a task without receiving some form of encouragement from her. This means the world to me! Not only does this make me feel valued, but it also gives me a stronger desire to work harder for her. Encouraging others might take a little extra time out of your day, but the impact it will have on others is well worth it.
4. Be Consistent
I have noticed that many small local businesses create social media accounts for their business, but have since then stopped being consistent in posting content. While it is great that a company has a Facebook page, it does not help when they don’t post anything on it ever. Decide on how often you want to post content, and be consistent with it. This could be every day, every week, or every month. Make it work for you, and be consistent with it.
5. Stay Organized
This one is really basic, but so important! When scheduling content for the next week, it really helps me out when I am organized. This way I know I am not double scheduling messages. It also allows me to be more efficient with my time, as I can focus easier.
Overall, I have loved interning with SociallySeasoned over the past two months! I have learned many lessons about social media marketing, and will continue to do so as time goes by.