Posted on October 08, 2014

Written by: Corrie Weerheim, Marketing Specialist Intern

While it is important to get the word out about your business, it is also important to consider the content you are providing. There are some messages that can be advertised all over the place, but still create little impact on consumers.

In content marketing, content is key!

When googled, content marketing is defined as “The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

In other words, if you make your messages interesting and useful to read, people will read it! It is as simple as that.

While a business would love to constantly be promoting their personal products and services, this is not usually very beneficial in the long run. People do not like being constantly bombarded with advertisements. Instead, vary your business plug-ins with interesting content. For example, if you sell luggage, talk about travel. If you offer computer services, talk about technology trends. The list goes on and on.

Social media is a great place to make use of content marketing. Consumers are no longer okay with businesses only having a website in regards to online presence. Social media is a great way to increase this. Feel free to contact us about starting up social media channels for your business! You can email us at or call us at 260-220-8938.